by As a tech expert, I’m constantly researching and evaluating the latest gadgets. But when it comes to a personal purchase, the decision becomes even more critical. My family’s trusty Sony Bravia TV, bought back in 2009, has served us for over 15 years. Now, with a faint black line appearing on the screen, it’s time for an upgrade—a significant one, from our current 40-inch to a massive 65-inch screen. This isn’t just about size; it’s about a future-proof investment that delivers on performance, durability, and a great viewing experience.
My research for the upcoming Amazon and Flipkart sale has led me to a shortlist of three excellent TVs. Here’s a detailed breakdown of my findings and why I’m leaning towards Sony despite the impressive hardware from a competitor like TCL.
The Contenders
- Sony Bravia 2 (2024 Model): This is the TV I’m most likely to buy. It’s a 65-inch 4K TV that offers a stellar combination of features and reliability, a reputation Sony has built over decades.
- TCL 65Q6C: A formidable competitor, this mini-LED TV from TCL boasts superior hardware on paper, with more RAM and a higher refresh rate, making it a dream for gamers.
- Sony Bravia 2 Mark II (2025 Model): The latest model from Sony, an incremental upgrade over the 2024 version with minor improvements in ports and Bluetooth.
Beyond the Specs: Why Sony’s Software Wins
While the TCL 65Q6C’s mini-LED technology and higher hardware specs are appealing, I’m choosing Sony for a few key reasons, starting with its software optimization.
- Superior Upscaling Technology: The majority of content we watch—from cable channels to older streaming shows—is still in SD format. When you display SD content on a large 65-inch 4K screen, it can look pixelated and blurry. Sony has perfected its upscaling algorithms over the years. This means even lower-resolution content will look significantly better and less pixelated on a Sony TV than on a competitor like TCL. This is a crucial factor for my family’s viewing habits.
- Motion Clarity: When watching fast-paced content like sports, motion blur can ruin the experience. Sony’s software optimization handles motion exceptionally well, ensuring crisp, clear images even during high-speed scenes, like a cricket ball being caught. This detail is often overlooked but makes a huge difference in real-world viewing.
Durability and Customer Support: The Long-Term View
A TV is a long-term investment, and my experience with my old Sony Bravia confirms this. Longevity is a key factor in my decision.
- Reliability: Customer reviews are a goldmine of information. On Amazon, the Sony Bravia 2 (2024) model has a massive number of reviews, with only a tiny fraction (3%) giving a one-star rating, often for minor software issues. In contrast, the newer TCL model, while promising, shows a higher percentage of one-star reviews (11%), with complaints often citing hardware failures and poor picture quality. While TCL offers a 2-year warranty, customer reviews suggest getting service and replacements can be a frustrating and lengthy process.
- Build Quality: My experience with Sony’s build quality gives me confidence in their products. The risk of receiving a damaged unit or a hardware failure seems much lower with a well-established, premium brand like Sony.
A Smart TV’s Achilles’ Heel: Software Updates
One of the biggest problems with modern smart TVs is their software. Manufacturers often push frequent security updates, but these updates can make the TV’s UI sluggish and slow over time, as they’re not optimized for the hardware.
My solution? Disable automatic updates and use an external streaming device like a Fire TV Stick 4K or Google Chromecast. These devices receive optimized, frequent updates from Google and Amazon respectively, ensuring a fast, fluid, and secure user experience for years to come. This strategy lets you buy a slightly older (and cheaper) TV model and still get the best software experience, effectively future-proofing your purchase.
Final Verdict & Price Predictions
Based on my analysis, the Sony Bravia 2 (2024) model is the top choice. It offers the best blend of superior software, reliable performance, and long-lasting durability. The TCL is a great option for gamers, but for an all-around family TV, Sony’s upscaling and motion clarity make it the clear winner.
Regarding pricing for the upcoming sale, I’m predicting a significant price drop. With the recent GST rate reduction on TVs in India, I expect prices to fall. I believe the Sony Bravia 2 will be available for around ₹60,000, which is an incredible price for a TV of this caliber. Paired with a Fire TV Stick 4K (which you can get for around ₹3,500 during the sale), you’ll have a premium viewing setup for years to come.
📌 Check current prices
- Sony Bravia 2 (2024) 👉 https://amzn.to/487W0XO
- Sony Bravia 2 Mark II (2025) 👉 https://amzn.to/4n5yb7N
- TCL 65Q6C 👉 https://amzn.to/3K0SjJz
- Fire TV Stick 4K 👉https://amzn.to/3HPU9MT
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